How to get sponsored as a Hyrox athlete.
To get sponsored as a Hyrox athlete, publish a sponsorship page with packages tied to your race season (entry fees, travel to majors, coaching), put your QR code on comp gear and gym posts, and pitch local gyms and fitness brands who want visibility in the fastest-growing fitness race.
Hyrox is the fastest-growing mass-participation fitness race in the world, and its sponsorship layer is still being built — which means early movers win. Unlike marathon running, Hyrox athletes train publicly in gyms, post measurable splits, and compete in front of packed indoor venues. That combination of visibility and community is exactly what sponsorship converts from.
Why hyrox works for direct sponsorship
The sport is growing faster than the sponsor pool
Brands want into Hyrox but there are few established channels. Individual athletes with a clean sponsor page are the easiest buy.
Race weekends are high-energy showcases
Thousands of spectators line the course a few feet away. A QR on your kit gets scanned between stations.
Your gym is a sponsorship network
Training partners, coaches, and gym owners watch you grind weekly. Gyms often sponsor their competitive athletes for the visibility.
Sponsorship packages that convert for Hyrox athletes
Anchor every package to a real cost in your sport — backers convert when they know exactly what they funded.
Fun, tip-sized support themed to the eight stations — followers pick 'their' station and back your race.
Hyrox entries are expensive and everyone in the community knows it. The most relatable package in the sport.
For gyms and fitness brands: logo on your comp kit and profile across a full season including majors.
Where to put your QR code
- Competition kit and post-race podium photos
- Gym profile and workout posts
- Roxzone content and race-week stories
- Your gym's community board (ask the owner)
Set up your hyrox sponsorship page
- 1.Claim your handle and write a bio that says what you're training for.
- 2.Add the packages above, priced to your sport's real costs.
- 3. Share your QR code — then get back to training.
Free to set up · platform fee only when you get sponsored · see pricing
Want to back someone instead? Browse hyrox athletes accepting sponsorship →
Hyrox sponsorship FAQ
Do Hyrox athletes get sponsored?+
Yes, and increasingly so. Elite Hyrox athletes land brand deals, but age-groupers get sponsored too — usually by their gym, local fitness brands, and their own community through direct sponsorship pages with race-season packages.
How much does a Hyrox season cost to fund?+
Between entries ($100–170 per race), travel to majors, coaching, and gear, a competitive Hyrox season commonly runs $2,000–8,000. That concrete cost structure makes sponsorship packages easy to price and easy for backers to understand.
How do I pitch my gym to sponsor me for Hyrox?+
Offer visibility in exchange: their logo on your comp kit and sponsor page, tagged race recaps, and a mention every time you post training content filmed in their space. Send them a link to your sponsorship page with a season-partner package so saying yes is one click.
Can beginner Hyrox athletes get sponsorship?+
Yes — sponsorship at the beginner level is community-funded rather than brand-funded. Training partners and followers back your first-race journey with small packages, and documenting the road to your first Hyrox is some of the most engaging content in the sport.